Most people treat love like a mood.Those who change the game understand it as a force.
Faruk Ateş
Civilizational Theorist & Love First pioneer (?)
Hi, I’m Faruk.I spent 20 years building award-winning technology, for startups to Fortune 500 giants. But I kept studying my even bigger passion: understanding how people work.What I found as the missing variable in high-performance systems — in teams, in companies, in lives — is love.Not as a sentiment. As strategy.
The Love First way
Love First is a philosophy and practice built on a simple but radical idea: that love — applied with intention and skill — is the highest-leverage tool available to us. For our relationships, our work, our leadership, and the world we’re building together.
To ‘Go Love First’ is a way of life—or as bell hooks says, “a love ethic.”It’s not ‘feel-good fluff’ — this is a collection of science-backed strategies and practices that bring out the best in us.Stop treating love as a feeling and start using it as a skill.
Things I got from Going Love First:
• Multiple dream relationships
• My dream job on the planet (twice)
• My dream house (also twice)
• An incredible community of people
• Spiritual & emotional fulfillment
• Peace and calm in my nervous system
I built my dream life by aligning myself to Love, strategically and systematically.The same is waiting for you.
Upgrade your skill level in Love
The Game of Love is an 8-week live online program teaching you the pragmatic foundations of the Love First philosophy.
Learn What Love Actually Is. Not sentiment, but science.
Apply the power of identity, and use it to strengthen you.
Develop Love as a skill, and apply it to any part of life.
Become a ‘Love Catalyst’ in your relationships, in work and leadership, in your community, and the world at large.
Have more fun in life! You deserve it.
This is where “changing the world with love” becomes material practice.
Perspectives your audience hasn’t heard before
Faruk connects the dots between disciplines, sciences, and habits to deepen your understanding of love, and offers practical wisdom audiences can immediately apply. Sample topics:• The civilizational shift AI can’t solve for (yet?)
• How four simple practices can change your life
• Identity and the future of masculinity
• Why love outperforms fear as leadership strategyFaruk is available for podcasts, keynotes, and panels.
Copyright © 2026 Faruk Ateş • Some photos by Alina Makei Photography.
Thank you for reaching out.
I typically respond within 2 business days.Be with Love 💖
Faruk Ateş
Civilizational Theorist
As a Civilizational Theorist, I examine the deep patterns that shape civilizations: social systems, religious and spiritual beliefs, moral frameworks, economic structures, power dynamics, and relational norms.I synthesize insights from history, philosophy, psychology, spirituality, and science to articulate emerging paradigms, and design systems for how humans can live together more harmoniously in the future.Explore my Mastermind offer at thegame.love
&
Love First pioneer
I’m the founder and creator of Love First, a framework and foundation for personal, professional, and societal transformation.I train people to become Love Catalysts through different modalities, elemental foundations, mindsets, models, and daily habits. This work develops greater integrity, authenticity, emotional resilience, and grounded strength.Read my newsletter: lovefirst.substack.com